Honest takes. Real stories. No guru BS.
S Stone LintonMost people start a business journey with ambition. Few start with clarity. They tell themselves they’re “looking for the right deal” or “waiting for the right time.” But truthfully? They’re avoiding the one step that matters most — admitting where they actually are. That’s why so many would-be owners get stuck in the loop.Reading threads. … Read more
The steps. In order. Done right the first time. Let’s cut the theory. You’ve got an idea. Maybe a customer lined up. Maybe just a gut feeling that you’re done building other people’s dreams. You want to start your own business. This isn’t a motivational post. It’s a checklist. The stuff that matters. The steps … Read more
(But really, you just need to get started) Pick the right structure for your business—without law school. If you’re about to start a business, this is one of the first decisions you’ll make—and one that trips up a lot of first-time owners. Sole Prop. LLC. S-Corp. C-Corp. Most people don’t know the difference. So they … Read more
Step-by-step. No fluff. No legalese. If you’re building a real business—not just a side hustle—you’ve got to make it legal. That starts with registering your business entity with the state of Florida. This guide walks you through exactly how to do that. No guesswork. No YouTube rabbit holes. Just the real steps that get it … Read more
The Money Map You Should’ve Had on Day One Most business failures don’t start with bad sales.They start with bad habits. And one of the worst?Running your business through a single checking account like it’s a side hustle. If your money’s a mess, your business is too. This isn’t about budgeting apps or corporate cards … Read more
What You Need, Where to Get It, and How Not to Screw It Up Every business needs permission to operate.Uncle Sam always gets his cut.It starts with registration, licensing, and permitting. And here’s the hard truth:There’s no universal checklist for this.Every city, county, and state makes its own rules. They don’t coordinate. They don’t remind … Read more
If You Clean It, Fix It, Install It, or Maintain It—Read This First If you’re in the field—trucks on the road, tools in hand, customers in buildings or backyards—then Florida’s licensing game applies to you. This isn’t a paperwork suggestion.It’s your legal right to operate. Whether you’re cleaning pools, servicing HVAC systems, repairing storefront glass, … Read more
Stuff Goes Sideways. Make Sure It’s Not Fatal. Let’s be clear:You don’t buy insurance because you expect something bad to happen.You buy it because when it does happen—and it will—you can keep going. The game isn’t risk elimination.It’s risk transfer. When you don’t have the right coverage, one accident, one lawsuit, one bad day can … Read more
Why It’s Hurting Your Business, Your Industry, and Your Bottom Line Let’s call it what it is:Unlicensed work isn’t a gray area. It’s illegal. And in Florida’s home services and construction trades, it’s everywhere. Unlicensed operators flood the market.They quote jobs without insurance, skip permit fees, avoid license renewals, and undercut real businesses by 30% … Read more
You’re Building Something. Make Sure It’s on Purpose. Most people start a business for freedom.Then wake up two years in, exhausted, stuck, and unsure what they actually built. Here’s why:They didn’t decide what the business was for—before they built it. There’s no shame in building small.No problem with keeping it lean.But if you’re treating a … Read more