Play to Win. Don’t KISS Unicorns.

I get pitched a lot. Partnerships. Startups. The next Facebook. The next Amazon. Always something “game-changing.” Every time, it’s the same setup: “This will totally reinvent the way people ___.” “It’s never been done before.” “It’s going to change the world.” Then—like clockwork—they drop the buzzword: “unicorn.” A billion-dollar exit. Once-in-a-lifetime growth. A story so … Read more

Start With The Exit In Mind

Most small business owners wait too long to think about exit value. They don’t care when they’re in the grind. Then year ten rolls around—they’re tired, the trucks are worn out, their kid doesn’t want the business, and suddenly they want top dollar for something held together with duct tape and tribal knowledge. Problem is, … Read more