Know Your Endgame

You’re Building Something. Make Sure It’s on Purpose. Most people start a business for freedom.Then wake up two years in, exhausted, stuck, and unsure what they actually built. Here’s why:They didn’t decide what the business was for—before they built it. There’s no shame in building small.No problem with keeping it lean.But if you’re treating a … Read more

Play to Win. Don’t KISS Unicorns.

I get pitched a lot. Partnerships. Startups. The next Facebook. The next Amazon. Always something “game-changing.” Every time, it’s the same setup: “This will totally reinvent the way people ___.” “It’s never been done before.” “It’s going to change the world.” Then—like clockwork—they drop the buzzword: “unicorn.” A billion-dollar exit. Once-in-a-lifetime growth. A story so … Read more

Start With The Exit In Mind

Most small business owners wait too long to think about exit value. They don’t care when they’re in the grind. Then year ten rolls around—they’re tired, the trucks are worn out, their kid doesn’t want the business, and suddenly they want top dollar for something held together with duct tape and tribal knowledge. Problem is, … Read more

No Pony For You

In 2021, I sold my business. For most people, that’s the dream. The finish line. The big win. The moment the confetti flies and someone walks a pony in to the room just you. The Golden Buzzer. But for me, it didn’t feel like a celebration. It felt like silence. The day after closing, I … Read more