Play to Win. Don’t KISS Unicorns.
I get pitched a lot. Partnerships. Startups. The next Facebook. The next Amazon. Always something “game-changing.” Every time, it’s the same setup: “This will totally reinvent the way people ___.” “It’s never been done before.” “It’s going to change the world.” Then—like clockwork—they drop the buzzword: “unicorn.” A billion-dollar exit. Once-in-a-lifetime growth. A story so … Read more